YouTube creators can tag products in videos. And the viewer will be directed to buy the product by clicking directly on the label. Started working on e-commerce integration.

The US-based technology company Google’s video service is working on the feature that allows shopping on the YouTube platform.

YouTube is currently testing the ability for creators to tag products in videos, with a limited number of channels. With the feature in question, viewers will be able to directly click on the tag and switch to the product purchase page.

There is no official statement about when YouTube’s e-commerce integration will be available.