Maraaz 
US-based technology company Apple performed last night. With the launch named ‘Time Flies’, it introduced its new devices. The pre-recorded presentation took 1 hour. While 6 products were introduced in total, 2 of them were completely new services.
Apple’s highly anticipated presentation took place. In the presentation where the iPhone 12 was not promoted due to the delays in supply and production during the Covid-19 period, as expected.
New service subscriptions were introduced with the eighth-generation iPad, fourth-generation iPad Air, Apple Watch Series 6 and Apple Watch SE.
The pre-recorded presentation took 1 hour.
While 6 products were introduced in total, 2 of them were completely new services.
There were 9 other people besides Cook in the presentation, in which Apple CEO Tim Cook opened and closed, passing the other executives in between.
Out of the 9 people except Cook, 5 were female managers and two were black.
Lori Malm, Apple’s director of services, and Sumbul Ahmad Desai, Apple’s vice president of healthcare, came to light in this presentation.
2 NEW iPAD MODELS INTRODUCED
iPad: The new iPad with a 10.2-inch screen and similar in design to the current iPad Pro. It gets its power from the A12 Bionic processor. The model has a 40% faster CPU and 20% faster GPU compared to the previous generation.
iPad Air: The new iPad Air carries a 10.9 inch screen, its design has been updated. It gets its power from the A14 Bionic processor. Air Magic Keyboard also supports Smart Keyboard Folio and Apple Pencil features.
NEW SMART WATCHES DISPLAYED
Apple Watch Series 6: The new Apple Watch, which is 20% faster than the previous model; It can regularly measure the oxygen in the blood, alert the user and always use an open altimeter.
Apple Watch SE: Watch SE, the first smartwatch member of Apple’s SE family, has an accelerometer and an always-on altimeter. Using a dual-core processor, the device has Bluetooth 5.0 support.
One of the subscription services promoted among the services is Apple Fitness, which includes lessons created for the person to exercise.
As added, Apple One, which offers Apple services collectively, has been introduced, which can be purchased by subscribing monthly.
Separate subscriptions such as Apple TV +, Apple News, Apple Arcade, Apple Music and Fitness can be purchased in one place, collectively, with an individual or family plan.
EXPLANATION FROM SPOTIFY
Meanwhile, during the promotion of this service, a statement came from Spotify. Swedish Spotify, one of two companies competing in the field of music. Spotify emphasized that Apple caused unfair competition with Apple Music, which it included in its new service.
Spotify had previously criticized the commission received by the company in subscriptions made through Apple and brought the issue to the EU commission.
FROM PELOTON TO APPLE
In addition, a reaction to the Apple presentation came from the US sports exercises company Peloton.
Competing with Peloton with its Apple Fitness + membership and fitness classes introduced by Apple. Peloton’s CEO John Foley, who also supports exercise memberships with technology-supported sports equipment, said, “Apple exercise content has been legitimized, literally the largest company, $ 2 trillion Apple came and said exercise content is important.”
NEW iPHONES ARE WAITING TO PRESENT THE NEXT MONTH
Finally, Apple’s new phone, which is expected to be 5G supported, is expected to come to light with a presentation to be held next month.
Also Read: Apple News; Apple reveals new iPads and Apple Watch
