Photo and video sharing platform on Instagram. It became clear after the research that 22 million shares, which attracted a lot of attention, taken into consideration.

Instagram, part of Facebook, is one of the most popular social media platforms in recent years.

A research that examines the habits of Insragram users. The most interesting sharing type has been announced on the platform.

Research examining data of 22 million Instagram posts. Revealed that scrolling posts are the most interesting sharing type on the platform.

According to the same research, the interaction per share of scrolling posts on Instagram is 1.92 percent.

This rate is 1.74 percent for posts consisting of a single image and 1.45 percent for content consisting of a single video.

Scrolling posts in 2017, according to research. It only made up about 4 percent of all posts on Instagram. When we came to July 2020, this rate was about 2 percent.